Product Marketing Manager, Tax Credits

Job Description

Gusto, a modern online people platform, is seeking a strategic and growth-focused Product Marketing Manager to accelerate the growth of its Tax Credits business. This role involves implementing and optimizing high-performance programs throughout a small business's lifecycle with Gusto.The Product Marketing Manager will work closely with product and engineering teams, marketing, sales, and customer success to develop customer- and data-driven strategies and end-to-end campaigns that deliver on shared objectives. The ideal candidate will be passionate about understanding the buyer journey at each stage of the funnel for upsell and cross-sell initiatives, translating strategy into action, and driving towards key metrics.Here's what this role involves:

• Understanding customer needs through qualitative and quantitative sources.
• Influencing the product roadmap by delivering actionable insights and recommendations.
• Developing positioning and messaging for target audiences.
• Designing and implementing strategic end-to-end growth campaigns.
• Analyzing campaign performance and adapting campaigns to achieve goals.
• Building strong relationships with cross-functional stakeholders.
• Developing scalable, repeatable campaign playbooks.
• Collaborating with sales and customer success teams to develop field enablement materials.

Here's what Gusto is looking for:

• 6+ years of experience developing and executing strategic growth programs.
• Deep understanding of marketing funnel tactics and metrics.
• Outstanding communication skills.
• Strong project management skills and ability to use data to guide decision-making.

Gusto offers:

• A collaborative and inclusive workplace.
• Opportunity to work in a fast-paced, fun, and collaborative environment.