Content Analyst

Job Description

VTEX is seeking a Content Analyst to create strategic content that strengthens the company's communication with its customers and the market. The Content Analyst will play a key role in developing customer case studies, blog posts, eBooks, social media copy, and email content for CRM. They will ensure that VTEX's content is up-to-date and optimized for search engines.

The role involves:

• Creating customer case studies aligned with VTEX's objectives.
• Developing content for blogs, eBooks, social media, and email marketing campaigns.
• Ensuring VTEX's content is up to date, relevant, and SEO-optimized.
• Writing persuasive copy for social media.
• Supporting the validation of press releases.
• Participating in spokesperson training.
• Implementing content workflow automation initiatives.
• Collaborating with internal teams to ensure clear communication.
• Monitoring and reporting content performance.

Requirements:

• Experience in creating strategic content for different channels.
• Knowledge of SEO best practices.
• Familiarity with platforms such as HubSpot and Semrush.
• Excellent written and verbal communication skills.
• Strong organizational skills.
• Proactivity in automating content workflows.
• Interest and knowledge in technology, especially in ecommerce.

The role offers:

• A challenge-driven environment
• Opportunity to collaborate with peers