Marketing Specialist

Job Description

VTEX is seeking a Marketing Specialist to design, implement, and optimize marketing strategies focused on generating qualified demand for the commercial team through multi-channel campaigns and data-driven marketing actions. The primary focus will be on attracting quality leads, driving growth, and contributing to the company's conversion, positioning, and sales objectives.

This role involves:

• Planning and executing integrated demand generation campaigns, including email marketing, paid media, webinars, and downloadable content.
• Optimizing conversion funnels and lead nurturing flows, managing marketing automation platforms like HubSpot.
• Monitoring KPIs such as CAC, CPL, MQLs, SQLs, and conversion rates, analyzing campaign results, and generating actionable insights.
• Collaborating with content, sales, and product teams to align messages, tactics, and objectives, and supporting Account-Based Marketing (ABM) initiatives.
• Executing Demand Generation events with prospects to support the commercial team.

The ideal candidate should have:

• A degree in Marketing, Communication, Commercial Engineering, Administration, or related fields.
• A minimum of 2 years of experience in demand generation or digital marketing focused on lead acquisition.
• Experience working with sales teams, ideally in agency or SaaS environments, and experience in e-commerce and technology.
• Proficiency in marketing automation platforms and CRM (HubSpot), performance marketing (Google Ads, LinkedIn Ads), and knowledge of inbound marketing, content marketing, and ABM.
• Knowledge and handling of current image and video editing tools (e.g., Canva, CapCut, Adobe Premiere, DaVinci Resolve, Figma, etc.).
• Basic knowledge of scenography or set design for photo shoots and/or video recordings.
• Strategic and analytical thinking, results and metrics orientation, creativity and proactivity, good communication and teamwork skills, and autonomy and self-management.

VTEX offers:

• Competitive salary and annual bonus.
• Reimbursement of up to 65% for foreign language classes (English, Portuguese).
• Permanent employment contract.
• Paid time off.
• Health insurance.
• Food allowance.
• Free shipping in VTEX stores.