Marketing Specialist at VTEX

VTEX is seeking a Marketing Specialist in Chile to develop and implement marketing strategies focused on generating qualified demand for the sales team. The role involves creating multi-channel campaigns and data-driven marketing initiatives to attract quality leads and contribute to the company's conversion, positioning, and sales goals.

Responsibilities include:

• Planning and executing integrated demand generation campaigns (email marketing, paid media, webinars, etc.)
• Optimizing conversion funnels and lead nurturing flows.
• Monitoring KPIs such as CAC, CPL, MQLs, SQLs, and conversion rates.
• Collaborating with content, sales, and product teams.
• Executing Demand Generation events with prospects.

The ideal candidate should possess:

• A degree in Marketing, Communications, Commercial Engineering, Administration, or related fields.
• Minimum 2 years’ experience in demand generation or digital marketing focused on lead capture.
• Experience working with sales teams, ideally in agency or SaaS environments.
• Proficiency in marketing automation platforms and CRM (HubSpot).
• Experience in performance marketing (Google Ads, LinkedIn Ads).
• Knowledge of inbound marketing, content marketing, and ABM.
• Knowledge and handling of current image and video editing tools.

VTEX offers:

• Competitive salary and annual bonus.
• Reimbursement for foreign language classes.
• Indefinite work contract.
• Paid time off.
• Medical insurance.
• Food allowance.
• Free shipping at VTEX stores.