Head of Brand Marketing

Job Description

Apollo.io is seeking a Head of Brand Marketing to elevate the company's brand narrative across various touchpoints. This role involves defining and evolving the brand strategy, overseeing content creation and distribution, and scaling the social media presence to enhance awareness and engagement.Responsibilities include:

• Defining and evolving brand identity, visual system, voice, and storytelling principles.
• Leading the video team to deliver exceptional brand experiences.
• Developing campaigns and brand moments that inspire and differentiate.
• Building and executing a content strategy aligned with company objectives.
• Overseeing the creation of high-quality content (blogs, case studies, video, social).
• Leading the organic and paid social strategy to grow awareness and drive engagement.
• Managing day-to-day social media operations, team, and agencies.

The ideal candidate should have:

• 10+ years of experience in brand, content, and social leadership roles (B2B SaaS).
• Proven ability to craft and scale a cohesive brand narrative across channels and formats.
• Deep experience leading teams (video, design, copy) and social media programs.
• Strong strategic thinking balanced with a hands-on approach to execution.
• High collaboration skills.

Apollo.io offers:

• A mission-driven environment focused on helping customers unlock their revenue potential.
• Investment in employee growth with resources, support, and autonomy.
• A collaborative culture where teamwork is valued.
• Encouragement of bold ideas and courageous action.