Digital Marketing Manager

Job Description

RxSense, a healthcare technology company, is seeking a Digital Marketing Manager to join their team in New York City. The ideal candidate will be responsible for the optimization, planning, and development of paid digital marketing channels. This role involves working both independently and as part of a team, collaborating with stakeholders from product, engineering, data, and finance.RxSense offers a collaborative environment with opportunities for career growth and continuous learning. The Digital Marketing Manager will define and lead the execution of projects, manage vendor relationships, and contribute to improving digital performance and growth capabilities.Responsibilities:

• Own and manage day-to-day operations of App Acquisition channels (paid & organic).
• Manage and execute the roadmap for App Store Optimization (ASO).
• Launch and manage campaigns across multiple ad platforms, including Paid Social, YouTube, Display, and App.
• Assist with the day-to-day management of Web SEM campaigns.
• Collaborate with content, product, engineering, and analytics teams.
• Lead as a critical thinker using data and insights.
• Actively engage in a ‘Test & Learn’ operating approach.
• Assist in budget development and forecasting.

Requirements:

• 3-5 years of Performance Marketing / Digital Marketing experience (e-commerce and/or pharma/health experience a plus).
• Knowledge of various paid acquisition channels (SEM, Paid Social, Display, Video, Affiliate) and ad platforms (Google Ads, Meta Ads, TikTok Ads).
• In-depth knowledge of paid App marketing and ASO.
• Experience with Google Analytics, AppsFlyer, Google Tag Manager, Tableau, and other web & app tracking and analytics tools.
• Strong analytical and communication skills.

RxSense offers:

• A collaborative environment.
• Opportunities for career growth.
• Continuous learning.