Manager II, GTM Product Marketing

Job Description

Apollo.io is seeking a Manager II, GTM Product Marketing to bridge the gap between product offerings and the revenue team's success. The role involves developing and executing strategies to empower the sales force with the knowledge, tools, and content needed to effectively communicate Apollo.io's value proposition to prospects and customers. This position reports to the Head of PMM and partners with the GTM Enablement team.Responsibilities include:

• Partnering with the GTM enablement team to support the revenue org.
• Training the enablement team on new products or features.
• Developing compelling sales assets and customer stories.
• Leading enablement sessions for GTM teams on product launches.
• Creating and maintaining competitive intelligence resources.
• Analyzing the effectiveness of go-to-market enablement initiatives.

Requirements include:

• 5–8 years of experience in B2B SaaS Product Marketing.
• Strong strategic thinking and problem-solving skills.
• Demonstrated success in developing and executing sales enablement programs.
• Proven ability to manage multiple projects and meet deadlines.
• Experience collaborating with sales teams.
• Familiarity with sales enablement tools and platforms.
• Adaptability and a continuous improvement mindset.

Apollo.io offers:

• A culture of continuous improvement.
• Investment in employee growth.
• A collaborative environment.
• Encouragement of bold ideas and courageous action.