Director of Product Marketing at Bynder

Bynder is seeking a Director of Product Marketing to lead the positioning, messaging, and go-to-market strategy for all their products and services. The Director will own the long-term product marketing strategy and collaborate with leaders within the organization. This role involves leading a talented team of marketers in developing and executing product marketing initiatives that drive product adoption, increase brand awareness, and achieve ambitious revenue goals.

Responsibilities include:

• Developing and implementing a comprehensive product marketing strategy aligned with business objectives.
• Conducting market and customer research and analysis to identify trends and insights.
• Defining clear product messaging and positioning that resonates with target audiences.
• Leading the creation of compelling sales and marketing materials.
• Collaborating with customer marketing to build strong customer case studies.
• Overseeing the execution of product launches.
• Track and measure the success of product marketing initiatives using OKRs.
• Managing and mentoring a high-performing product marketing team.

Requirements:

• 7+ years of experience in product marketing leadership roles
• Deep understanding of the DAM market landscape or any closely related adjacent martech
• Technical acumen, especially around ML, AI, and SaaS
• Proven track record of developing and executing successful product marketing campaigns that drive ROI.
• Excellent communication, presentation, and interpersonal skills.
• A collaborative and results-oriented leadership style.
• Proven ability to build and manage high-performing marketing teams.

What Bynder offers:

• Challenging and inspiring work environment
• Flat hierarchy where your voice will be truly heard
• Opportunity to initiate your own projects
• Unlimited vacation policy
• Competitive monthly compensation
• Daily lunch
• Drinks at the Bynder Bar :-)
• Amazing office in the heart of Amsterdam