Performance Intelligence Consultant

Job Description

VML MAP is seeking a Performance Intelligence Consultant to transform complex data into actionable insights for global brands. The consultant will bridge the gap between data and strategy, helping clients optimize performance across digital channels.

Role involves:

• Conducting detailed data analysis to identify performance trends.
• Designing and executing A/B tests and analyzing the results.
• Preparing and presenting performance reports with actionable insights.
• Maintaining and updating performance dashboards and analytics tools.
• Collaborating with various teams to ensure data-driven decision-making.

Requirements:

• Experience analyzing campaign performance across digital channels.
• Strong understanding of marketing performance metrics.
• Experience with data visualization tools like Power BI and Tableau.
• Strong knowledge of SQL for data manipulation and analysis.
• Proficiency in Microsoft Excel.
• Ability to translate complex data into understandable insights.
• Skills in crafting compelling narratives from data insights.
• Experience in presenting findings and recommendations.
• Strong understanding of A/B testing methodologies.

Role offers:

• Opportunity to work with a world-leading Centre of Excellence.
• Be part of an expanding Insights & Optimization team.
• Collaborative environment with data analysts, strategists, and content experts.