Senior Manager (w/m/d) Programmatic Display & Social Advertising

IONOS is seeking a Senior Manager to join their Brand Media team in Berlin or Karlsruhe. This role involves collaborating with various teams to enhance IONOS's brand awareness and drive visits and sales across 7 European markets, including Germany, France, Spain, UK, Netherlands, Sweden, and Poland. The ideal candidate will have a keen eye for detail, a strong understanding of online marketing platforms, and expertise in tracking and attribution. IONOS is the leading European provider of Cloud-Infrastruktur, Cloud-Services und Hosting-Dienstleistungen.

Role involves:

• Steering and optimizing KPIs for national and international brand media campaigns, focusing on the German market.
• Orchestrating the media mix across platforms like Google Ads, DV360, Campaign Manager, YouTube, META, TikTok, and LinkedIn.
• Managing tracking and attribution to measure and optimize campaign effectiveness.
• Preparing potential, creative, and performance analyses to evaluate and improve campaigns.
• Creating, evaluating, and presenting performance reports to transparently communicate campaign results.

Requirements:

• A degree in Marketing, Business Administration, (Business) Informatics, or a related field.
• At least two years of relevant experience in online marketing, preferably in paid advertising.
• High expertise in platforms like Google Ads, DV360, YouTube, META, TikTok, and LinkedIn.
• Proficiency in using Office applications (Google Workspace / Microsoft).
• Fluency in German and English, with additional language skills being a plus.

Role offers:

• Steep career opportunities in an international environment.
• Active participation in the digitalization of Europe and the USA.
• A pleasant working atmosphere and a "Duz-Kultur" with flat hierarchies.
• New offices with a roof terrace, employee events, and free fruit and drinks.
• A dynamic team with friendly, highly qualified colleagues from all over the world.
• Seamless onboarding, coaching, and an open ear for your questions.
• Flexible working hours, above-average remuneration, and two flexible home office days per week.