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Job Description
Yalo is seeking a Product Marketing Manager to bridge the gap between its Product, Marketing, and Go-to-Market (GTM) teams. This role is crucial for ensuring the effective launch and positioning of solutions in the market, aligning product strategies with customer needs and company objectives. The Product Marketing Manager will develop and execute product/feature release strategies, define key messaging, and position products to highlight their unique value to prospects, customers, partners, and the broader market.
What this role involves:
- Designing and executing GTM strategies for new launches, expansions, and product/feature updates.
- Developing clear and differentiated messaging that highlights the value of our products.
- Creating tools and resources for internal impacted teams, including presentations, use cases, guides, videos and other multimedia materials and FAQs.
- Conducting market research to inform strategic decisions.
- Designing and executing marketing campaigns to drive product positioning, sales, and adoption.
- Proposing innovative ideas to maximize the impact of product launches.
Requirements:
- 3–5 years in Product Marketing in B2B environments.
- Proven experience in marketing technology products.
- Ability to define and execute effective GTM strategies.
- Strong market knowledge and ability to identify opportunities.
- Understanding of technology products and ability to communicate their value to technical and non-technical audiences.
- Excellent writing and presentation skills.
- Experience working with cross-functional teams and coordinating with multiple stakeholders.
- Advanced Spanish and Portuguese.
- Intermediate/advanced English
What Yalo offers:
- Unlimited PTO policy
- Hybrid work model (4 days in the office/1 remote)
- Flexible time (driven by results)
- Start-up environment
- International teamwork
