Senior Copywriter

Job Description

Critical Mass is seeking a Senior Copywriter in Calgary. The Senior Copywriter will collaborate with creatives and strategists to bring a digital voice to life. They will devise imaginative solutions that are both brilliant and on-brand. The ideal candidate will have a well-rounded knowledge of social media, usability, online marketing, and traditional advertising. They should be adept at using tools and understand the importance of AI. They should be self-starting and motivated to help the team produce exceptional results.Role involves:

• Participating in strategic brainstorming, campaign and brief development, and creative execution.
• Partnering with designers, art directors, and creative directors to bring concepts to life.
• Ensuring copy tone and style are consistent with visual tone and style.
• Working on multiple projects simultaneously.
• Interacting with project teams to understand business objectives and audience demographics.
• Translating creative direction and copy points from creative briefs into engaging and effective copy concepts.
• Maintaining high standards of copywriting and exercise quality control.
• Handling a high volume of varied work without letting standards slip.
• Liaising directly with clients and present work confidently.

Requirements:

• 5+ years’ experience writing in an agency environment—including experience with interactive media and direct marketing.
• Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.
• Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
• A keen enthusiasm for and demonstrable understanding of web trends and technologies.
• A strong understanding of marketing (especially direct marketing) and advertising principles.
• Experience with brainstorming, campaign development, creative brief development, and creative execution.
• The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.
• Experience managing complex and rapidly evolving copy decks.

Role offers:

• Training, onboarding, and employee experience.
• Opportunity to work from an office a minimum of 3 days a week.