Job Description
TheFork is seeking a Senior Paid Search Analyst to join their Performance Media department in Barcelona. The ideal candidate will be a driving force behind the growth of paid search activities for various countries, conducting analysis, and staying updated on the latest tracking and measurement techniques, while also working with AI and relevant tools. The role involves collaborating with central functions like CRM, Data, and Product teams, and providing support for all countries where TheFork operates.
Role involves:
- Setting up campaigns, reporting, and optimizing towards achieving company objectives for Paid Search and App Campaigns on Google.
- Analyzing data and investigating beyond advertising platform metrics (website/app behavior, product, etc.).
- Supervising and collaborating with the agency to maximize investment in paid search management.
- Owning projects related to the adoption of tools or features that enable innovation and growth.
- Liaising with other marketing teams for communicating results and recommendations, improving user experience, etc.
Requirements:
- +5 years of relevant experience (agency-side / SaaS or Services companies appreciated).
- Fluency in English.
- Analytical and data-driven with skills in drawing actionable insights.
- Good project management skills.
- Team player with a desire to learn.
- Expert level in Excel, Google Ads, working experience with Google Analytics, Tag Manager, Data Studio, Feeds management tools.
- Familiarity with scripting languages/SQL is a bonus.
TheFork offers:
- Permanent contract.
- Flexible working environment (2 days home office per week).
- Competitive fixed salary, bonus and equity.
- Lunch vouchers available for each working day.
- International teams.
- Inclusive working environment.
- Lifestyle benefits.
- Continuous learning and development programs.
- Free access to the Calm app.
- Work/life balance program.
- Health insurance fully covered by the company.
- Life Insurance and Disability at no cost to the employee.