Lifecycle Marketing Senior Manager (Contract)

Job Description

EarnIn is seeking a Lifecycle Marketing Senior Manager to own and scale engagement strategies for their recently launched Marketplace Offers platform. This is a contract position through November 2025.Role involves:

• Developing and executing marketing strategies to increase engagement and conversion for EarnIn’s Marketplace.
• Designing and launching targeted, personalized, and value-driven campaigns using owned channels (email, push, SMS, in-app).
• Owning the user journey for Marketplace Offers and identifying friction points.
• Partnering with Product and Analytics teams to align messaging with product value propositions and customer insights.
• Conducting A/B testing to drive continuous performance improvement.
• Monitoring and reporting on campaign performance.
• Using segmentation and lifecycle triggers to deliver the right message to the right user at the right time.

Requirements:

• 5+ years of CRM experience in a marketplace environment.
• Strong understanding of customer journeys, segmentation, and behavioral targeting.
• Proficiency with LCM tools (e.g., Braze, Iterable, Salesforce Marketing Cloud) and analytics platforms (e.g., Looker, Amplitude, Tableau).
• Experience launching multi-channel campaigns end-to-end.
• A data-first mindset.
• Strong writing and communication skills.
• Familiarity with different experimentation frameworks.
• Comfortable collaborating with cross-functional teams.

Role offers:

• Opportunity to work with a pioneering company in earned wage access.
• Chance to shape the next chapter of EarnIn's growth journey.
• A diverse and inclusive work environment.