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Head of CRM (f/m/d)

Lead CRM strategy, manage Salesforce platform, drive sales growth.
Awin
Remote
Hybrid
On-Site
Germany
Undisclosed salary
Job Description
Awin is seeking a Head of CRM to lead and manage the organization's Customer Relationship Management (CRM) strategy and operations. This role involves transforming Awin's Salesforce CRM platform to enhance customer engagement and drive sales growth. The Head of CRM will collaborate with key leaders across various functions to evaluate and improve commercial and customer processes, ensuring that the CRM system aligns with business objectives and integrates with Awin's products and services. This position oversees four specialized teams and acts as a key technology partner to the business, optimizing CRM applications to drive process efficiency and business results in an automated way.

Role involves:
  • Leading 30 people in 4 teams to run Awin’s CRM (Salesforce) platform and related applications globally.
  • Developing and implementing comprehensive CRM strategies aligned with the ARR business model.
  • Owning the CRM roadmap and managing budgets.
  • Identifying optimization potential and delegating execution effectively.
  • Positioning the team to become a strong technology partner for customer facing departments using Salesforce.
  • Overseeing the implementation and optimization of Salesforce Configure, Price, Quote (CPQ).
  • Ensuring the automated integration of CRM with the Awin platform and relevant enterprise systems.
  • Developing strategies to enhance user experience and drive significant CRM adoption across the organization.

Requirements:
  • 8+ years of experience in CRM management, with at least 5 years in a leadership role.
  • Extensive technical knowledge of Salesforce ecosystem, including Service Cloud, Marketing Cloud, Sales Cloud, CPQ, Revenue Cloud, Data Cloud and more.
  • Strong understanding of ARR business models and CPQ implementation.
  • Proven track record in managing complex CRM projects and driving digital transformation and platform adoption initiatives.
  • Strong Marketing, Sales and business process understanding.
  • Online Marketing industry experience is preferred.
  • Excellent leadership, communication, and problem-solving skills.
  • Confident managing expectations and influencing senior leadership up to board level.

Awin offers:
  • Flexi-Week and Work-Life Balance
  • Remote Working Allowance
  • Pension
  • Flexi-Office
  • Development
  • Appreciation
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Awin

Awin is a global affiliate marketing network established in 2000, fostering an open partner ecosystem. The company provides a platform connecting advertisers and publishers, offering support and tools to optimize affiliate programs. Awin emphasizes a dynamic, inclusive, and social culture, promoting diversity and flexibility through initiatives like remote work options and a focus on work-life balance. The company invests in employee development with training programs and encourages peer recognition. Awin champions uniqueness and authenticity, striving to build a transparent network of affiliate partnerships.

All Jobs at Awin (23)