Marketing Cloud Intelligence (Datorama) Administrator

Job Description

NMI is seeking a Marketing Cloud Intelligence (Datorama) Administrator to support the configuration of Salesforce Marketing Cloud Intelligence in Cape Town. The role involves collaborating with marketing and data teams to develop datasets, reports, and training for actionable dashboards and streamlined reporting. The Administrator will ensure seamless integration with existing systems to support NMI's data-driven marketing strategy. Attendance within the Cape Town office for US Working Hours is required for this role.

Key Responsibilities:

• Collaborate with marketing operations to set up and configure Salesforce Marketing Cloud Intelligence (Datorama) for NMI.
• Integrate and harmonize marketing data from various platforms into Datorama for unified reporting.
• Customize the platform to meet NMI’s specific marketing needs.
• Develop and implement custom dashboards, reports, and visualizations to monitor key marketing performance metrics.
• Develop automated reporting solutions and integrating data from diverse sources.
• Automate reporting processes to enable NMI’s marketing team to access real-time insights.
• Ensure seamless integration of Salesforce Marketing Cloud Intelligence with NMI’s existing platforms.
• Ensure high data quality and consistency.
• Provide training and support to NMI’s marketing team on how to effectively use the Datorama platform.
• Act as a technical resource to troubleshoot data, reporting, and integration issues.
• Provide ongoing recommendations for data-driven strategies to improve marketing performance and reporting efficiency.

Required Qualifications:

• 8+ years experience with Visual Business Intelligence tools
• 3+ years experience with Marketing Cloud Intelligence / Datorama
• Strong background in marketing analytics, business intelligence, and reporting.
• Proficiency with data integration tools, ETL processes, and SQL.
• Experience working with Salesforce, Google Analytics, and other marketing technology platforms
• Experience with report building in Power BI, Looker, Tableau, or equivalent
• Excellent communication skills and ability to work with cross-functional teams
• Ability to work independently and manage deliverables within defined timeframes

What NMI Offers:

• Annual bonus scheme (dependant on company + individual performance)
• 15 days holiday + 12 public holidays each year (+ 1 day after each year of service with up to a max. of 20 days)
• Family friendly policies (Enhanced Maternity and Paternity Pay)
• A chance to develop with an allocated company training budget
• A strong commitment to employee wellbeing including mental health first aiders and weekly yoga sessions
• Employee referral scheme with generous financial reward
• Bonusly colleague reward scheme
• Fun culture events (company volunteering days, seasonal parties)
• Medical Aid and Gap Cover