Vice President, Digital Strategy

Job Description

Ketchum, a global communications consultancy, is seeking a Vice President, Digital Strategy (Pharma & Healthcare) to join their team. The ideal candidate will be insights-driven and passionate about using digital platforms to achieve brand objectives. This role involves developing communications strategies, partnering with analytics and research teams, and providing strategic digital counsel to clients.

Responsibilities:

• Develop communications strategy
• Partner with analytics and research to unearth human truths
• Drive and execute compliant digital and social strategies
• Provide strategic digital counsel to internal account leads
• Cultivate and maintain trusted relationships with key senior clients
• Build a deep understanding of client business objectives
• Author as-needed POVs on emerging or shifting trends in digital
• Actively participate in creative brainstorms
• Participate in New Business pitches

Requirements:

• 10+ years’ experience in strategy, with an emphasis on digital executions
• 5-7 years of healthcare digital and social experience
• Recognized expertise and comfort in developing strategic and compliant digital solutions for healthcare clients
• Successful track record of helping build and present strategic digital concepts/programs
• Solid grasp of social, digital, word-of-mouth marketing, online analytics
• Detail-oriented and highly organized

What Ketchum Offers:

• Hybrid Workplace: Three days a week in the office
• Robust benefits program
• Paid maternity/paternity leave
• Family Forming Benefits
• Employee Recognition Program
• Generous paid time off
• Various development opportunities
• Tuition reimbursement
• Monthly Cell Phone & Wi-Fi reimbursement