Intermediate Media Associate, Integrated

Job Description

Critical Mass is seeking an Intermediate Media Associate to lead the creation, execution, and optimization of social and digital campaigns for a client's branding effort. The ideal candidate will act as the strategic digital media support, overseeing budget and partner management, as well as ongoing performance optimization. This role involves collaboration across channels and departments, delivering data-driven insights and actionable performance reporting to clients. He/she will define and communicate media goals, ensure client satisfaction, and educate internal and external teams on the evolving landscape and emerging opportunities.

• Assisting in developing, executing, and presenting media plans (inclusive of social and digital platforms)
• Overseeing partner communication, RFP process, plan negotiations and proposal evaluation
• Participating in client presentations and providing insight into digital recommendations
• Working with Associate, Supervisor, Associate Media Director, Director, and SVP media team lead to devise complementary media strategies inclusive of national/broader media buys
• Supporting the team with client requests, plan changes, and marketplace POVs
• Ensuring plans are on strategy and budget
• Partnering with Marketing Science to analyze campaigns and recommend optimizations to maximize campaign performance
• Maintaining an innovation mindset to ensure that plans capitalize on emerging media trends
• Performing in-depth audience analysis including analyzing site information and demographics particular to client needs
• Building and maintaining relationships with media partners and internal agency counterparts
• Demonstrating problem solving and intervention when necessary
• Knowledge-sharing with all team members for best practices

Requirements:

• Bachelor's degree in Advertising, Marketing, Business Administration, or Communications; or equivalent professional work experience
• 2+ years of hands on keys programmatic media experience (TTD, DV360 or similar)
• 2+ years of related work experience; inclusive of social media platforms such as TikTok, Meta, and Google Ad products
• Strong mathematic and analytical skills
• Effective time management and organizational skills, as well as strong attention to detail
• Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Technical proficiency with media planning and buying tools and research tools, as well as Microsoft Suite

What Critical Mass offers:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Six free therapy sessions through Therify
• Access to online services for families and new parents
• Hybrid work options
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 13 affinity groups
• Enterprise-wide employee discounts