Associate Director, Media

Job Description

Allied Global Marketing, a leading entertainment, culture, and lifestyle marketing agency, is seeking an experienced Associate Director, Media. This role involves overseeing and managing digital media campaigns across various platforms for an entertainment, culture, and lifestyle client.Responsibilities include:

• Guiding team members in strategy implementation and campaign execution.
• Presenting to and strategizing directly with clients and internal/external teams.
• Managing digital campaign execution and overseeing team members' daily tasks.
• Proactively monitoring campaign performance to identify optimizations and insights.
• Collaborating with the creative team on ad units, messaging, and landing pages.

Requirements include:

• 5+ years of digital media strategy, planning, and buying experience.
• Hands-on experience with Meta and Google ad platforms.
• Experience developing media strategy and executing large-scale campaigns.
• Experience with Paid Search, Paid Social, YouTube, Programmatic Media, and CTV advertising.
• Knowledge of ad serving tools, pixel tracking, and event setup.
• Experience with entertainment brands is a plus.

Allied Global Marketing offers:

• Medical, dental, and vision insurance.
• Short-term and long-term disability and life insurance.
• 401k and Flexible PTO.
• 10 company paid holidays.