Senior Brand Marketing Manager - Global Games Marketing

Job Description

PlayStation is seeking a Senior Brand Marketing Manager to lead brand and live service marketing for multiple game franchises. This role involves crafting global go-to-market marketing strategies in partnership with development studios for AAA game titles. The candidate will play a critical role in ensuring the financial success of a portfolio of games.

Responsibilities:

• Own the global marketing strategy and annual marketing plans.
• Manage budgets for marketing strategies and advertising efforts.
• Lead and develop the team.
• Partner with studio leadership to achieve business goals.
• Develop marketing strategy, including direct to consumer, always-on, content strategy for Games as a Service.
• Create and drive approval of promotional and growth plans.
• Define global brand and product strategy.
• Distill consumer feedback into actionable insights.
• Ensure consistent brand representation.
• Manage internal and external creative teams.

Requirements:

• Proven expertise in business plan leadership.
• Track record of strong partnerships with game development studios.
• Success in developing global consumer strategies and marketing campaigns.
• Broad understanding of marketing disciplines.
• Experience with digital product offerings on mobile and PC platforms (a plus).
• Ability to influence stakeholders.
• Strong passion for games.
• Proficiency in Japanese and English.
• Excellent communication skills.
• 8+ years of video game product marketing experience.
• Marketing degree (Master’s preferred).

PlayStation offers:

• Opportunity to work on high-profile game franchises.
• A role in ensuring the financial success of a portfolio of games.