B2B Marketing Manager

Job Description

Anthropic is seeking a B2B Marketing Manager to lead marketing strategies that drive growth. The ideal candidate will develop and execute audience-focused marketing initiatives impacting the customer journey. They will orchestrate integrated campaigns across multiple channels, collaborating with product marketing, content, solutions, digital growth, and partnership teams.Role involves:

• Developing and executing segment-focused marketing strategies.
• Leading integrated marketing campaigns.
• Partnering with the Solutions team to create targeted campaigns.
• Building and implementing multi-channel go-to-market strategies.
• Collaborating with the Digital Growth team to optimize digital touchpoints.
• Working with events marketing to develop booth strategy.
• Conducting audience research and developing detailed personas.
• Establishing and tracking segment-specific KPIs.
• Leading A/B testing and experimentation.

Requirements:

• 10+ years in B2B marketing.
• Proven track record of developing and executing integrated marketing campaigns.
• Deep experience marketing to B2B buyers and technical audiences.
• Strong leadership and collaboration skills.
• Expertise in developing segment-focused go-to-market strategies.
• Advanced analytical skills.
• Experience with marketing technology stack.
• Excellent communication skills.
• Understanding of B2B SaaS business models and growth metrics.

Role offers:

• Competitive compensation and benefits.
• Optional equity donation matching.
• Generous vacation and parental leave.
• Flexible working hours.