SEO and Website Manager

Job Description

Logiwa, a premier provider of warehouse management and fulfillment software, is seeking an SEO & Website Manager to enhance its digital presence. This role is pivotal in optimizing Logiwa's website, search engine optimization (SEO), generative engine optimization (GEO), paid search, and other digital advertising efforts. The SEO & Website Manager will collaborate with marketing peers to devise and execute a digital strategy that boosts inbound demand generation and elevates brand awareness in target markets.

The ideal candidate will grow inbound engagement volume, drive incremental inbound lead generation, manage the SEO strategy, optimize organic and paid search campaigns, and increase market awareness through digital advertising campaigns. The candidate should have experience in B2B/Enterprise SaaS digital marketing, with a strong understanding of SEO/GEO/PPC best practices and experience managing search engine marketing campaigns. Experience with CRM/MAP software and major social media paid campaign platforms is also essential.

What this role involves:

• Managing all aspects of Logiwa’s paid and organic search engine campaigns.
• Managing daily operations and ongoing maintenance of Logiwa’s website.
• Updating website content, landing pages, and navigation as needed.
• Analyzing website traffic and user behavior using tools like Search Console and GA4.
• Identifying and optimizing SEO/GEO opportunities to support overall business growth.
• Ensuring proper tracking and attribution for all campaigns in our CRM (HubSpot) and provide regular reports on all inbound activity.
• Managing pay-per-lead and pay-per-click campaigns with 3rd party lead source partners.
• Managing digital advertising campaigns with 3rd party media companies.

Requirements:

• At least 4-5 years of experience in B2B SaaS marketing, preferably in the warehouse management or supply chain industry.
• Knowledge of HTML/CSS.
• Experience with website performance and optimization tools.
• Strong troubleshooting skills and attention to detail.
• Ability to develop and present quarter-long strategic plans matching web/paid tactics to business goals.
• Proven experience developing and executing successful SEO/PPC campaigns to drive qualified leads in the B2B space.
• Familiarity with CRM/marketing automation software, specifically with Hubspot.
• Familiarity with SEO and analytics tools, including SEMrush and Google Analytics.
• Experience with website management in WordPress.
• Open-minded attitude and the ability to synthesize multiple inputs; demonstrated analytical and value synthesis skills.
• Strong communication and writing skills.
• BA/BS in Marketing, Business, Communications, or experience equivalent to a 4-year degree.

What Logiwa offers:

• Flexibility to work fully remote, or hybrid if you desire (Our Chicago office has free breakfast and snacks daily, as well as a weekly happy hour!)
• 15 days of paid time off + 5 personal days annually, 12 paid company holidays, and your birthday as a paid holiday
• 100% employer-paid health and dental insurance
• Other insurance offerings including: vision, life, legal, and pet insurance
• 401(K) and free access to a confidential certified financial advisor
• Employee Assistance Program - confidential counseling and advice available by phone, web, or text
• Community engagement opportunities like quarterly volunteer days