App Marketing Manager (m/w/d)

Job Description

AutoScout24 Group is seeking an App Marketing Manager to enhance its app activities. The role involves driving operational initiatives and contributing to strategic topics. The App Marketing Manager will own paid user acquisition for apps in core markets, optimize and scale app campaigns, and implement tests in new and existing channels. They will also conduct analyses of app marketing performance and collaborate with cross-functional teams.

• Own Paid User Acquisition for apps in several core markets
• Optimise and scale app campaigns across our existing ad channel portfolio
• Implement tests in both new and existing channels using testing framework
• Conduct  analyses of app marketing performance, provide status updates on ongoing campaigns
• Engage in cross-functional collaboration with teams in marketing, analytics, growth, and design, as well as with various external partners
• Support routine tasks like market research, competitor analysis, targeting strategies, accounts maintenance, ad copy management, and creative production

Requirements:

• 5+ years’ experience with a strong emphasis on app advertising
• Proven track record of running and scaling campaigns across multiple European markets; expertise in North American markets is a plus
• Experience in managing and executing large marketing budgets
• Expertise in major ad networks, including Apple Search Ads, Snap, Meta, X, TikTok, Google ACI, among others
• Familiarity with DSPs is beneficial
• Proficiency in one or more Mobile Measurement Platforms (MMP), such as AppsFlyer, Adjust, Firebase, or Branch
• Familiarity with GA4, Mixpanel, Amplitude, or other product analytics and ASO tools is a plus
• Exceptional communication skills in both spoken and written English; additional languages are a plus
• Ability to present ideas and findings with clarity and excel in stakeholder management
• A Bachelor’s or Master’s degree in Marketing, Economics, Business, Social Sciences, Psychology, Computer Science, or Data, providing a solid theoretical foundation

AutoScout24 offers:

• A culture of growth
• International community
• Tools, training and support