Clash
of Jobs
Browse All Jobs
Job Description
Seesaw, a leading elementary learning experience company, is seeking a Sr. Manager/Director of Demand Generation. This role involves developing and executing demand generation strategies, optimizing the marketing automation lifecycle, and driving a qualified pipeline in collaboration with Sales and Product teams. The ideal candidate will have experience with Salesforce Marketing Cloud/Pardot and a strong analytical mindset.
Responsibilities include:
- Owning and optimizing the full marketing automation lifecycle using Salesforce Marketing Cloud/Pardot.
- Building and managing email nurture campaigns, lead scoring, and segmentation.
- Partnering with Sales and Product to drive a qualified pipeline through multichannel demand generation.
- Analyzing and reporting on campaign effectiveness and lead performance.
- Supporting global expansion through scalable campaign strategies and localized execution.
- Collaborating with content and creative teams to develop marketing automation strategies.
- Managing and segmenting global contact lists based on regional compliance requirements.
Requirements include:
- 5–8 years of experience in marketing automation, demand generation, or growth marketing.
- Proven expertise with 5+ years in Salesforce Marketing Cloud / Pardot.
- Strong analytical mindset and experience building reports and dashboards.
- Hands-on, self-starter mentality.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Seesaw offers:
- A salary range of $130,000 - $160,000.
- Equity, perks & benefits, and development opportunities.
- A diverse and inclusive team environment.
- Work-life balance and a flexible vacation policy.
