Media Solutions Senior Analyst, Google Marketing Platform

Job Description

Napkyn, a Kepler Group company, is seeking a Media Solutions Senior Analyst to join their Digital Solutions team. This role involves driving expertise in Google Marketing Platform media buying products and serving as a strategic biddable media expert. The Senior Analyst will be client-facing, partner-facing, and an internal expert for brainstorming future-proof ad tech solutions.

Role involves:

• Refining programmatic craft across the Google Marketing Platform.
• Unlocking value across channels (Advanced TV/CTV, Audio, Video/YouTube, Display/Native, SEM).
• Supporting a business from the ground up, developing processes, and growing the team.
• Serving as primary client point of contact.
• Supporting Google Marketing Platform trainings for clients.
• Identifying client upsell opportunities.
• Supporting project management and innovation within the team.

Requirements:

• 1-3+ years of full-time digital optimization experience (e.g. Programmatic/DSP media buying).
• Bachelor’s degree or similar alternative, recognized and relevant certification(s).
• Knowledge of DV360 and CM360.
• Strong analytical skills and comfort with MS Excel/Google Sheets.
• In-depth knowledge of digital marketing technologies and Google Marketing Platform technologies.
• Previous experience with executive relationship development.
• Understanding of high-level business strategy.
• Strong communication and presentation skills.

Role offers:

• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year