Digital PR Manager

Job Description

Insurify, a fast-growing MIT FinTech startup, is seeking a Digital PR Manager to join their team in Cambridge, MA. This role will focus on expanding Insurify's reach and establishing the company as a leading source of insurance insights.Responsibilities:

• Support audience growth by securing references and backlinks in key digital media outlets.
• Curate media and contact lists for target audience cohorts.
• Build and nurture relationships with journalists and editors.
• Analyze competitor content and successes to identify opportunities.
• Manage digital PR strategy for topics related to auto and homeownership in insurance.
• Mentor and support junior team members.
• Develop proactive content strategies to drive media attention.
• Identify opportunities to align proprietary data with the news cycle.

Requirements:

• Minimum of 4 years of combined writing, data analysis, or digital PR experience.
• Understanding of how links and mentions impact SEO and LLMs.
• Experience mentoring or managing junior team members.
• Excitement about brainstorming new data-driven content ideas.
• Strong writing and communication skills.
• Analytical and detail-oriented approach.
• Experience reporting on campaign performance.
• Proficiency in using Buzzstream or similar technology.
• Portfolio of media wins.
• Experience in media training and writing media briefs.

Benefits:

• Competitive compensation
• Generous stock options
• Health, Dental Coverages
• 401K plan with match
• Unlimited PTO
• Generous company holiday calendar
• Learning & Development Stipends
• Paid Family Leave