Growth Marketing Manager

Job Description

VTS is seeking a Growth Marketing Manager to enhance its digital outbound and inbound marketing efforts. The ideal candidate will possess a strong command of digital acquisition campaigns, a passion for growth, and deep analytical skills. Reporting to the VP, Data & GTM Strategy, this role offers an exciting opportunity to scale the digital marketing function within a high-performing team-driven culture. The Growth Marketing Manager will collaborate with marketing and sales professionals to impact the company and industry.

Responsibilities:

• Own the strategy, development, and execution of integrated, revenue-generating digital and account-based marketing campaigns.
• Collaborate cross-functionally with Marketing, Sales, and Customer Success to drive pipeline growth and business alignment.
• Manage day-to-day optimization of marketing efforts and digital properties to improve conversion rates.
• Leverage product and persona insights to develop impactful, targeted campaigns.
• Maintain strong feedback loops with GTM teams to ensure campaign alignment and optimization.
• Monitor, analyze, and report on campaign and program performance weekly.
• Accurately track marketing budgets and media spend.
• Scale nurture programs in Marketo to drive responses and lead qualification.
• Stay up to date on digital marketing trends and technologies.

Requirements:

• Proven experience in digital marketing and demand generation, preferably in B2B SaaS.
• Demonstrated success running integrated campaigns across digital channels.
• Deep understanding of marketing and sales funnels.
• Strategic mindset with the ability to lead tactical execution.
• Advanced analytical skills with experience using tools like Google Analytics and A/B testing platforms.
• Strong project management abilities.
• Excellent communication and collaboration skills.
• A growth-oriented mindset with a passion for continuous improvement.

What VTS Offers:

• Competitive compensation and comprehensive health benefits.
• Pre-tax commuter benefits and a 401(k) plan.
• Quarterly happy hours, wellness events, clubs, and team lunches.
• Education stipend for continuous learning.
• Equity packages.
• Flexible PTO policy and generous family leave program.