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Job Description
Affirm is seeking a Product Marketing Lead to play a crucial role in shaping the merchant experience of Affirm's products. This individual contributor role involves defining product strategy, leading go-to-market initiatives, and developing compelling narratives to drive business outcomes. The Product Marketing Lead will partner with Product, Revenue, Partnership, and Analytics leadership, leveraging customer and competitive insights to inform their work.
Role Involves:
- Shaping product strategy through insights and feedback loops.
- Leading end-to-end GTM strategy and execution.
- Driving merchant engagement and product adoption at scale.
- Enhancing strategic client engagement through messaging and materials.
- Operating with agility and driving execution of cross-functional projects.
- Leveraging business and product acumen to inform GTM and product decisions.
- Collaborating across teams to drive alignment on GTM plans and product initiatives.
- Serving as a culture carrier, fostering collaboration and innovation.
Requirements:
- 5+ years of experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment.
- Proven track record of leading product launches and driving GTM strategy that delivers business results.
- Strategic thinker with strong business acumen.
- Excellent communicator and storyteller.
- Highly analytical mindset with data proficiency.
- Experience navigating ambiguity and driving alignment in fast-paced environments.
- Proven ability to collaborate and influence cross-functionally.
- Outstanding prioritization and project management skills.
- Creative problem-solver.
Affirm offers:
- Remote work environment.
- Comprehensive healthcare coverage with premiums fully covered for employees and dependents.
- Flexible spending wallets for technology, food, lifestyle needs, and family forming expenses.
- Competitive vacation and holiday schedules.
- Employee stock purchase plan (ESPP).
