Senior Product Marketing Manager, GitLab Duo

Job Description

GitLab is seeking a Senior Product Marketing Manager to focus on GitLab Duo, its AI-powered DevSecOps platform. The ideal candidate will collaborate with marketing, product management, engineering, and sales teams to expand GitLab's market presence. This role involves being a subject matter expert on AI and working closely with Platform PMMs and other subject matter experts.

Responsibilities:

• Develop compelling messaging and positioning for GitLab Duo.
• Craft persona-specific messaging for key target audiences.
• Build product pitches and thought leadership narratives.
• Partner with field and digital marketing teams to build demand generation campaigns.
• Create sales enablement materials and objection-handling guides.
• Serve as the voice of the customer and align their pain points with the GitLab Duo value proposition.
• Educate industry analysts on GitLab's value and differentiation.
• Develop customer segmentation and buyer personas.
• Define route-to-market and monetization strategy.
• Drive the launch plan for AI feature launches.

Requirements:

• 5+ years of product marketing or go-to-market experience, particularly in roles focused on developer products or technology solutions, including AI applications.
• Exceptional verbal and written communication skills.
• Strong project management capabilities.
• In-depth understanding of developers' needs and preferences.
• Experience in software, technology, or financial services industries.
• Familiarity with DevSecOps products.

GitLab offers:

• All remote, asynchronous work environment
• Flexible Paid Time Off
• Equity Compensation & Employee Stock Purchase Plan
• Parental leave