Web Analytics Specialist

Job Description

Typeform is seeking a Web Analytics Specialist to join its Data Tracking team. This role is crucial for ensuring high-quality, reliable data from the product, website, and third-party tools, making it accessible and actionable for various teams.Responsibilities:

• Drive the definition of tracking plans for new features and marketing campaigns.
• Ensure event naming conventions and data formats align with the data ecosystem.
• Work with stakeholders to convert business requirements into tracking specifications.
• Own the implementation and management of tracking through tools like Segment and Google Tag Manager.
• Monitor data quality and resolve issues.
• Develop automated solutions for event validation and monitoring.
• Promote a culture of data-informed decision-making.
• Identify and propose improvements to the tracking infrastructure.

Requirements:

• Experience in web analytics, digital tracking, or marketing data implementation.
• Hands-on experience with Tag Management Systems and analytics tools like Google Analytics, Amplitude, or Segment.
• Experience in conversion and impression tracking.
• Familiarity with channel attribution models.
• Experience collaborating with cross-functional teams.

Typeform offers:

• Opportunity to work in a company that values diversity and inclusion.