Analista de Branding Redator Sênior

Job Description

XP Inc., a major independent financial institution in Brazil, is seeking a Senior Branding Copywriter. The role involves creating campaigns and content aligned with the company's marketing strategy to attract, engage, and convert their target audience of investors. The Senior Branding Copywriter will collaborate with marketing, design, and product teams to ensure integrated messaging.

Responsibilities:

• Developing ideas for various online and offline platforms, such as TV scripts, landing page content, email marketing, social media, and ads.
• Collaborating with marketing, design, and product teams to ensure integrated messaging.

Requirements:

• Proven experience as a senior copywriter in advertising.
• Excellent command of Portuguese.
• Experience in video production.
• Ability to present ideas in Keynote or PPT.
• Strategic and creative vision.
• Proactivity and autonomy.
• Good communication and teamwork skills.
• Organization and attention to detail.
• Curiosity about investment and economics topics.
• Flexibility and adaptability to different projects and deadlines.

Benefits:

• Health and well-being benefits, including health and dental plans, Wellhub (Gympass), Zenklub, and life insurance.
• Financial benefits, including exclusive investment funds, investment advisory services, and a XP Visa Infinite credit card without annual fees.
• Flexible work model with a predominantly in-person approach.