[Corporate Brand Div.] Brand Strategy Team Lead (10년 이상)

Job Description

Krafton, a global publisher known for its creative studios and unique games, is seeking a Brand Strategy Team Lead to join their Brand Strategy Department. This role is based in Seoul and focuses on establishing Krafton's corporate identity and brand system to enhance brand competitiveness and drive business growth.

The Brand Strategy Team Lead will be responsible for developing Krafton's corporate brand strategy, managing global brand competitiveness, and establishing brand internalization strategies. This involves setting brand goals, analyzing market trends, and ensuring brand integration across all aspects of the business.

Krafton offers a collaborative environment where passionate individuals can contribute to the company's mission of becoming a leading name in the global gaming market.

Role involves:

• Establishing KRAFTON’s brand direction and strategy.
• Managing global corporate brand competitiveness.
• Establishing and executing brand internalization strategies.

Requirements:

• Minimum 10 years of experience in business and brand strategy planning at a global company.
• Experience collaborating with diverse global stakeholders.
• Native-level English proficiency.
• No restrictions on international travel.

Krafton offers:

• Opportunity to shape the brand strategy of a global gaming company.
• Collaborative and growth-oriented work environment.