Data Scientist, Marketing

Job Description

Anthropic is seeking a Data Scientist to join their Marketing team. The ideal candidate will play a crucial role in driving marketing effectiveness through data-driven insights and analytics. This role involves working closely with marketing, product, and commercial teams to define and measure key marketing success metrics, analyze customer acquisition and retention, and build a culture of experimentation.Responsibilities:

• Deep dive into marketing performance data to provide insights to marketing leaders.
• Define core marketing metrics and develop actionable reporting for campaigns and channels.
• Identify and size opportunities to improve marketing effectiveness.
• Develop hypotheses on marketing initiatives, design controlled experiments, and analyze results.
• Build a unified view of customer behavior across products.
• Establish foundational marketing analytics best practices.

Requirements:

• 6+ years of experience in data science or analytics roles.
• 3+ years of experience deeply embedding in Marketing teams.
• Expertise in Python, SQL, and marketing analytics platforms and visualization tools.
• Experience with marketing attribution models and A/B testing frameworks.
• Familiarity with both B2C and B2B/Enterprise marketing analytics.
• Bachelor's degree in a related field or equivalent experience.

What Anthropic Offers:

• Competitive compensation and benefits.
• Optional equity donation matching.
• Generous vacation and parental leave.
• Flexible working hours.