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Partner Marketing Lead - Scalable Programs

Partner Marketing Lead to drive co-marketing initiatives for Anthropic.
Anthropic
Hybrid
On-Site
United States
USD 255,000 - 320,000
Job Description
Anthropic is seeking a Partner Marketing Lead for Scalable Programs. The role involves driving scalable co-marketing initiatives and enablement, focusing on ISV and Services Partners. The Partner Marketing Lead will create repeatable programs that enable partners to effectively position and sell Claude-powered solutions, generating pipeline at scale, while building self-service resources that support the growing partner ecosystem.

Responsibilities:
  • Develop and implement a comprehensive, scalable partner marketing strategy and co-marketing initiatives for Independent Software Vendors (ISVs) and Systems Integrators (SIs)
  • Create repeatable marketing programs that enable ISV and SI partners to effectively position and sell Claude-powered solutions
  • Design and execute co-marketing campaigns that drive awareness, adoption, and revenue growth
  • Build self-service marketing resources and playbooks for partner success
  • Establish partner marketing programs that can scale across an ecosystem of partners
  • Create tiered marketing programs based on partner type, size, and engagement level
  • Develop joint value messaging frameworks for partners
  • Manage partner funding programs (MDF/Co-op) and ensure ROI tracking
  • Create scalable marketing assets including solution briefs, case studies, and sales tools
  • Develop and deliver partner-specific content that demonstrates the value of Claude integration
  • Build training materials for partner’s go-to-market teams (sales & marketing)
  • Manage a partner portal with self-service marketing resources such as brand and co-marketing guidelines, program docs, pitch decks

Requirements:
  • 10+ years of experience in B2B technology marketing, with emphasis on partner/channel marketing
  • A proven track record developing successful co-marketing programs with Cloud (AWS, GCP or Azure) Partners, ISVs and SIs
  • A strong understanding of AI/ML solutions and ability to communicate complex technical concepts
  • Experience creating sales enablement materials and training programs
  • Excellent project management skills with the ability to manage multiple initiatives simultaneously
  • Outstanding written and verbal communication skills
  • Strategic thinking skills and a data-driven approach to measuring marketing effectiveness
  • A Bachelor's degree in Marketing, Business, or a related field

Anthropic offers:
  • Competitive compensation and benefits
  • Optional equity donation matching
  • Generous vacation and parental leave
  • Flexible working hours
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Anthropic

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