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Job Description
Eucalyptus is an Australian-founded digital healthcare company. It is on a mission to solve the world’s biggest healthcare challenges. The company has launched 5 demographically tailored brands and facilitated over 1 million medical consultations worldwide. Eucalyptus has built a team of approaching 500 employees in 6 countries. They have raised over US$100M funding from investors who backed Canva, Uber, and AirBnB.
The Head of Growth role at Eucalyptus involves leading Juniper’s growth in Australia. The role involves partnering with leaders across the organization to craft growth strategies that are insight-led, narrative-driven, and grounded in data. The Head of Growth will implement these strategies across all patient touchpoints, from ads to websites to in-app experiences.
What this role involves:
- Owning the end-to-end growth strategy, driving customer acquisition, retention, and revenue through performance marketing, brand channels, and new channel expansion.
- Leading, growing, and mentoring a high-performing, cross-functional growth team spanning paid media, CRM, analytics, and creative & organic content.
- Overseeing strategic investment planning, including budgeting, forecasting, and performance reporting.
- Driving marketing performance across all key channels (Meta, Google, YouTube, TV, OOH, referrals, and more).
- Championing a data-driven, test-and-learn mindset, running structured experiments to refine creative, targeting, media mix, and customer journey touchpoints.
- Owning attribution strategy and marketing effectiveness measurement.
- Acting as a strategic growth partner across the business, collaborating with Product, Data, and international teams.
Requirements:
- 6-10+ years of experience in customer acquisition roles for direct-to-consumer brands.
- Proven ability to manage and scale large media budgets across multiple paid channels (Meta, Google, YouTube, etc.).
- Experience working closely with creative teams to produce ads that drive both attention and performance.
- Strong copywriting skills, with an instinct for messaging that converts.
- Track record of leading cross-functional initiatives to build and optimize high-converting marketing funnels.
- Deep experience with channel attribution, using multiple data sources to accurately measure uplift and ROI.
- Experience designing or leading MMM (Marketing Mix Modeling) or incrementality testing programs is strongly preferred.
- Comfortable navigating context switching between channels, brands, and campaign types in a fast-paced environment.
- A deep personal interest in marketing, advertising, and experimentation.
What Eucalyptus offers:
- Annual professional development budget.
- Equity.
- Health & fitness allowances.
- Free weekly barista coffees.
- Funded social clubs.
- Quarterly rooftop parties.
- Weekly catered fireside chats.
- Personal health and professional development leave.
- Generous parental leave that offers 20 weeks paid leave for a primary carer.
