Sr. Paid Advertising Strategist (Contract)

Signifyd is seeking a Sr. Paid Advertising Strategist to join their team on a contract basis. The ideal candidate will be a seasoned pro with expertise in SEM, capable of architecting and optimizing complex, high-impact campaigns for the NORAM sales segment. This role involves strategic direction, budget oversight, and performance optimization.

Responsibilities include:

• Strategizing, architecting, and executing search advertising campaigns across Google Ads and potentially niche platforms like Shopify Ads.
• Conducting deep-dive keyword research and strategically expanding reach.
• Proactively identifying and eliminating wasted spend through weekly negative keyword deep dives.
• Providing insightful forecasting and strategic budget recommendations.
• Implementing and optimizing third-party audiences, providing competitive analysis.
• Analyzing performance data to uncover key lead generation drivers and conversion bottlenecks.
• Developing and testing hypotheses to unlock performance breakthroughs.
• Partnering with web and digital teams to optimize website UX and conversion rates.
• Supporting social media advertising efforts, primarily on LinkedIn.
• Developing and optimizing targeting strategies and budget allocation across social platforms.
• Driving creative development and testing frameworks.
• Contributing to ad-hoc marketing and demand gen projects.

Requirements:

• 8+ years of experience in demand generation and paid media management, with a focus on SEM.
• B2B experience is crucial; e-commerce and SaaS backgrounds are a plus.
• Expertise in managing SEM platforms (Google Ads).
• Strong understanding of social media advertising platforms like LinkedIn.
• Exceptional analytical prowess and strategic thinking.
• Proven track record of building and implementing full-funnel acquisition campaigns.
• Expertise in working effectively with cross-functional teams.
• Self-starter with a strong sense of ownership.

Signifyd offers:

• Competitive freelance/contractor rate.
• Flexible, remote working environment.
• Opportunity to work with a dynamic team in a high-growth industry.
• Opportunity to transition into a full-time role.