Strategic Events Lead

Job Description

Webflow is seeking a Strategic Events Lead to drive the vision, strategy, and execution of Webflow's hosted events program. This role is anchored by the flagship annual user conference, Webflow Conf. The Strategic Events Lead will design and execute high-impact experiences that align with Webflow’s business priorities, deepen customer engagement, and amplify the brand presence across core audiences. They will build and scale a future-ready hosted events strategy that supports long-term growth, including identifying new opportunities for in-person, virtual, and hybrid experiences. The Strategic Events Lead will serve as a strategic operator and trusted partner to cross-functional teams and external vendors, ensuring every event delivers measurable business value and a world-class experience for customers, prospects, and internal stakeholders.About the Role:

• Own the strategy, planning, and flawless execution of Webflow's hosted events program.
• Develop and scale a multi-format hosted event portfolio, including in-person, virtual, and hybrid events.
• Lead high-stakes, cross-functional initiatives in partnership with senior leaders and C-suite stakeholders.
• Oversee seven-figure budgets with precision, managing forecasting, reconciliation, and ROI optimization.
• Source, contract, and manage global agency partners and vendors.
• Translate attendee insights, data, and pipeline metrics into strategic improvements.
• Build and maintain detailed workback schedules and operational playbooks.
• Elevate executive and customer participation with clear messaging frameworks.
• Collaborate with customer marketing, community, and content teams.
• Foster inclusive, accessible experiences that reflect Webflow’s commitment to DEI and global impact.

Requirements:

• 8+ years of experience in an end-to-end ownership role for a 2,000+ attendee flagship user conference.
• CMP, CMM, and/or DES certifications are a plus.
• Superior project management skills.
• Demonstrated experience launching complex RFPs for venues, agencies, and services.
• Strong ability to manage agencies and subcontractors.
• Proven track record partnering with C‑suite stakeholders.
• Master of top event platforms, collaboration stacks, and analytics dashboards.
• Demonstrated experience managing seven‑figure budgets.
• Experience directing agencies and cross‑functional teams in remote‑first, asynchronous environments.
• Proven ability to design experiences for distinct personas.
• Deep understanding of how event strategies support pipeline creation and acceleration.
• Experience directing agencies and cross‑functional teams in remote‑first, asynchronous environments.
• Familiarity with international compliance (GDPR, global gifting/shipping logistics, etc.)
• Can travel up to ~5-10% (≈ 2-4 weeks per year) for flagship programs and on‑site inspections.

Webflow offers:

• Equity ownership (RSUs)
• 100% employer-paid healthcare, vision, and dental insurance coverage
• 12 weeks of paid parental leave
• Flexible PTO and sabbatical program
• Access to mental wellness and professional coaching
• Monthly stipends to support work and wellness
• 401k plan or pension schemes