Job Description
Storable is seeking a Senior Manager, Marketing to lead growth and retention strategies across two business units: Marine and RV & Camping. This leader will oversee global demand generation across both verticals, managing a team of marketers and driving programs that fuel new business acquisition and customer loyalty. The ideal candidate brings deep B2B SaaS experience, people-focused leadership, a data-driven mindset, and a track record of scaling marketing programs across SMB and enterprise segments.
What this role involves:
- Developing and executing marketing strategies to drive new customer acquisition and customer retention.
- Scaling high-performing channels across inbound, outbound, paid media, and ABM.
- Leading upsell and cross-sell marketing initiatives to maximize customer lifetime value.
- Hiring, managing, and mentoring a team of marketers.
- Translating growth goals into campaign strategies that span multiple touchpoints and channels.
- Managing demand gen targets and forecasting and continuously optimizing for pipeline efficiency and CAC.
- Defining and reporting on marketing KPIs, pipeline impact, and ROI.
Requirements:
- 7-10 years in B2B SaaS marketing, with a focus on growth and retention.
- Experience leading and scaling marketing teams.
- Expertise in marketing automation (HubSpot required; Pardot a plus) and CRM (Salesforce required).
- Strong knowledge of digital demand generation, ABM, paid media, and lifecycle marketing.
- Highly analytical with experience optimizing campaigns through performance data and attribution modeling.
- Exceptional collaboration and stakeholder management skills.
- Must reside in the Pacific Time Zone (PT).
What Storable offers:
- Generous health coverage.
- 401(k) match after 60 days.
- Flexible vacation policy.
- Company rewards and recognition.
- Volunteer Time Off.
- Mental health resources.
- Fully paid parental leave.
- Home data stipend and home office sign-on bonus.
- Fertility care support options.
- Access to financial experts.
- Direct Student Loan Payment Program.