Clash
of Jobs
Browse All Jobs
Job Description
Carrot Fertility is seeking a Director of Member Marketing Operations & Automation to spearhead its B2C global member marketing operations. This role involves driving personalized member engagement, ensuring operational excellence, and achieving measurable revenue growth. The Director will own the systems, processes, and data infrastructure that support multi-channel and multi-language member marketing campaigns.
This role will report to the Vice President of Growth & Engagement and lead a team, partnering with Engineering, Data, and Business Systems teams.
Responsibilities:
- Lead end-to-end B2C global member marketing operations strategy and execution.
- Own and enhance the MarTech ecosystem, including marketing automation platforms.
- Audit, optimize, and implement strategies to scale personalization and automation.
- Ensure seamless system integration across CRM, analytics, and data infrastructure.
Requirements:
- 10+ years of experience in marketing operations and automation.
- Experience building and scaling a marketing ops center of excellence.
- Hands-on experience leading vendor evaluations and migrating to a new MarTech stack.
- Deep experience with marketing automation platforms and CRM systems.
- Proficiency with HTML and CSS for dynamic messages.
- Strong grasp of HIPAA, GDPR, CCPA, and other data handling best practices.
Carrot Fertility offers:
- A holistic Total Rewards package.
- Health and wellness benefits.
- Retirement savings plans.
- Short- and long-term incentives.
- Parental leave and family-forming assistance.
- A competitive compensation package.
