Demand Generation Manager

Job Description

Truffle Security Co. is seeking a data-driven and strategic Demand Generation Manager to lead its efforts in driving qualified pipeline and accelerating revenue growth. In this role, the Demand Generation Manager will develop, execute, and optimize multi-channel campaigns across digital, email, paid media, and events. He/She will work closely with the VP of Marketing as well as Product Marketing, Sales, and RevOps on campaigns that align on messaging, targeting, and goals.Role involves:

• Owning the strategy and execution of integrated demand generation campaigns across paid, email, SEO, content syndication, webinars, and field events.
• Partnering with sales and marketing stakeholders to align on lead definitions, lead targets, pipeline goals, and campaign attribution.
• Managing the marketing automation system and ensure campaigns are built and tracked correctly
• Implementing advanced lead scoring models that accurately identify buyer intent signals and behavioral patterns.
• Measuring and analyzing campaign performance across the funnel, identifying insights to optimize performance and ROI.
• Working with creative and content teams to develop campaign assets tailored to different personas and funnel stages.
• Collaborating with RevOps to maintain a clean lead flow process and accurate reporting dashboards.
• Testing and scaling new channels and tactics to improve lead quality and accelerated lead acquisition.

Requirements:

• 5+ years of demand generation experience in a B2B high-tech/SaaS environment
• Proven track record of running campaigns that deliver pipeline and revenue
• Proficiency with CRM (Salesforce), marketing automation, and campaign analytics tools
• Strong analytical skills; comfortable with dashboards, attribution models, and funnel metric
• Experience with marketing automation platforms (i.e. Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
• Excellent project management skills and cross-functional collaboration
• Strategic thinker with a bias toward execution
• Deep understanding of intent data, behavioral analytics, and predictive lead scoring methodologies

Role offers:

• A culture of mentorship, equity, and psychological safety
• Competitive salary & meaningful equity
• Flexible paid time off
• 14 paid holidays
• Comprehensive health benefits
• Remote work stipend
• Health & wellness stipend
• Learning & development stipend
• 401(k) match
• 100% remote + company off-sites