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Paid Social Coordinator

Paid Social Coordinator at Betsson Group in Malta.
Betsson Group
On-Site
Malta
Undisclosed salary
Job Description
Betsson Group is seeking a Paid Social Coordinator to join their team in Malta. This role is an integral part of the broader Paid Social team, focusing on leveraging social media platforms to achieve measurable performance and results. The Paid Social Coordinator will manage hands-on paid social campaigns, aligning with the Paid Social strategy and procedures, for what concerns optimisation, cost efficiency and budgeting, keeping track of the daily activities and establishing a proficient communication with the stakeholders. They will also proactively explore trends in the gaming industry which could inspire the Group’s strategy for Paid Social.

Responsibilities:
  • Hands-on management of paid social media activities (campaign setup & optimisation, reporting, etc.).
  • Collaborate with other Paid Social team members for common activities and share information and knowledge.
  • Work together with the central Content & Social Media team and with regional coordinators to create and suggest conversion-driven content.
  • Support Regional Content managers in the design and creation of high-quality and effective paid Social Media ads.
  • Support the Region in extensive testing of creatives and audiences for Social Media ads.
  • Monitor and review existing paid social activities, procedures and workflows on a daily basis.
  • Collaborate with the Paid Social Managers to the creation of a quarterly Paid Social plan and make sure we spend the allocated budget as planned.
  • Provide the main stakeholders with periodical reports to be discussed in our scheduled meetings and support our Paid Social Specialists and Managers with on-demand reports when needed.
  • Monitor trends and the activities of leading competitors in paid social media.

Requirements:
  • At least 1 year of Paid Social experience or equivalent (mandatory: Facebook / Instagram ads. Optional: Twitter Ads, Snapchat Ads)
  • iGaming experience (optional)
  • Bachelor’s degree in Marketing or equivalent (optional)

What Betsson Group Offers:
  • Opportunity to grow and learn new skills.
  • A dynamic and fun work environment.
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Betsson Group

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