Brand Marketing Manager

Job Description

The Brand Marketing Manager role at a company in Bangkok, Thailand, involves leading the development and growth of in-house skincare brands. He/She will be responsible for end-to-end brand management, from building brand equity and defining its direction to executing fully integrated marketing plans across all channels. The ideal candidate is both visionary and hands-on, with a strong sense of ownership and a proven track record of translating brand storytelling into commercial success.Role involves:

• Developing and executing brand strategies.
• Planning and managing brand marketing budgets.
• Analyzing performance metrics.
• Collaborating with internal teams.
• Leading brand performance reviews.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Minimum 3-5 years of experience in brand marketing, brand management, or e-commerce.
• Data-driven with strong analytical skills and experience managing marketing budgets and ROAS optimization.
• Proven ability to collaborate cross-functionally and lead teams in a fast-paced, results-oriented environment.
• Excellent communication, leadership, and problem-solving skills.

Role offers:

• Opportunity to lead brand strategy and marketing planning.
• Ownership of the marketing P&L.
• Chance to collaborate with cross-functional teams.