VP, Media

Job Description

Critical Mass is seeking a VP of Media to lead the development and execution of media strategies across key client accounts. The VP will manage and develop high-performing teams and drive strategy, planning, and recommendations based on data-driven insights. This role requires a confident leader who excels in client-facing settings and communicates effectively.Critical Mass offers global maternity and parental leave, competitive benefits packages, vacation, wellness days, and flex days. They also offer early dismissal Fridays, affinity groups, learning programs and employee discounts.What this role involves:

• Leading, mentoring, and inspiring a hybrid team.
• Overseeing client relationships and ensuring alignment with marketing goals.
• Managing omni-channel campaigns and collaborating with various teams.
• Driving performance media strategies and optimization.
• Leading client meetings and serving as a strategic advisor.
• Collaborating with internal and external stakeholders.
• Supporting Marketing and Media Managers with reporting and presentations.
• Providing insights on campaign analysis and optimization.
• Researching and preparing information for media plans and presentations.
• Evaluating and maintaining relationships within the media community.
• Staying up-to-date on industry trends.

Requirements:

• Auto industry and agency experience.
• 10+ years of media experience with a focus on digital.
• Experience managing teams of 10+ professionals.
• Strong leadership and decision-making skills.
• Expertise in using data to inform media strategy.
• Experience with tier 1 and tier 2 media.
• Exceptional communication skills.
• In-depth understanding of key media channels.
• Ability to mentor and guide directors.
• Comfortable leading client meetings and driving performance media.
• Experience with eMarketer, Nielsen, and comScore.
• Familiarity with Google Ad products.
• Expert-level understanding of digital media.
• Knowledge of ad trafficking software.
• Passion for digital media and industry trends.
• Flexible and adaptable.

What Critical Mass offers:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Early Dismissal Friday’s
• Affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts