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B2B Paid Media Senior Manager

B2B Paid Media Senior Manager for US market.
Wellhub
Remote
United States
USD 110,000 - 130,000
Job Description
Wellhub, formerly Gympass, is seeking a B2B Paid Media Senior Manager to join its Paid Media Growth Marketing Team. This role is focused on the US market and involves leading digital marketing initiatives across various channels to increase demand generation, lead generation, awareness, and engagement. The Senior Manager will collaborate with marketing, paid media, and creative teams, managing end-to-end campaign execution for channels like LinkedIn, Google Ads, and Meta.

Responsibilities:
  • Run recurring meetings with the team to report results.
  • Work in Partnerships with the regional marketing leadership to define the Paid Media strategy.
  • Experience with Growth experimentation methodologies, B2B full funnel campaigns, attribution models, and A/B testing.
  • Experience leading cross-functional teams and global projects with multiple stakeholders.
  • Build trust with the stakeholders, while also motivating the regional Paid Media Team.
  • Maintain and analyze Paid Media reports, providing regular updates to the regional marketing teams and Growth Marketing Leadership.

Requirements:
  • 4+ years of hands-on digital experience leading growth and strategy through paid media channels.
  • Excellent writing and communication skills in English.
  • Experience managing paid media teams and leading paid media strategy for B2B.
  • Proven success with B2B Paid Media campaigns on multiple channels such as Google Ads, Microsoft Ads (Bing), Meta Ads, LinkedIn Ads, etc, including audience segmentation and strategic thinking.
  • Experience using Google Sheets (function and pivot tables), Tableau, Data Studio or other data visualization tools for aggregation, manipulation and visualization of data.
  • Excellent problem-solving abilities and logical reasoning skills.
  • Analytical skills for data-driven decision making.
  • Strong sense of ownership and determination to get things done, with an eagerness to learn how to grow with hands-on mindset.
  • Ability to work both autonomously and collaborate in team environment.
  • A self-starter who can multitask, balance priorities, and adapt to a fast-growing organization.
  • Good proficiency in Excel and previous experience using it to build models and forecasts.
  • Native or able to communication in Advanced English.
  • Certifications from the main Advertising platforms is a plus.
  • Experience running Paid Media campaigns for Technology/SaaS Companies is a big plus

Wellhub offers:
  • Health, dental, vision, and life insurance.
  • Flexible work options (remote).
  • Home office stipend and monthly flexible work allowance.
  • Access to onsite gyms and fitness studios, digital fitness programs, and online wellness resources.
  • Minimum of 25 days PTO per year.
  • Paid parental leave.
  • Career growth opportunities.
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