Marketing Manager, Influencer & Content

Job Description

Ethos is seeking a proactive and experienced Marketing Manager to lead its influencer marketing and creative content initiatives. This role focuses on User-Generated Content (UGC) and the review of agency-produced materials, requiring a strong understanding of paid social and influencer content, a keen eye for compelling creative, and the ability to work autonomously to deliver impactful results.Duties and Responsibilities:

• Assist in identifying and reaching out to potential influencers across various platforms.
• Help coordinate logistics for influencer campaigns, including onboarding, briefing, and reviewing content.
• Track influencer content performance and gather relevant metrics for reporting.
• Proactively identify new influencer opportunities.
• Support the collection and organization of User-Generated Content (UGC) for marketing campaigns.
• Help ideate new creative concepts and scripts for internal UGC production.
• Establish processes for collecting, organizing, and securing necessary rights for UGC.
• Critically review creative content developed by external agencies.
• Provide constructive feedback on creative content based on brand guidelines and campaign objectives.
• Assist in the development of content calendars and ensure timely delivery of creative assets.
• Help maintain a library of approved content for various marketing channels.
• Assist in tracking and reporting on the performance of paid social and influencer ads.
• Identify trends and opportunities based on data to continuously improve campaign effectiveness.
• Work closely with the Brand and Acquisition teams to ensure creative content aligns with overall marketing strategies.
• Communicate effectively with internal team members and external partners.
• Contribute ideas and provide support to the broader marketing team on various content-related tasks.
• Continuously monitor social media trends, emerging platforms, and innovative content formats.
• Proactively identify and recommend new approaches to influencer marketing and creative content.

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5+ years of experience in marketing with a significant focus on influencer marketing and creative content development.
• Deep understanding of social media platforms, influencer marketing best practices, and effective creative content strategies (especially UGC).
• Excellent judgment and a strong eye for high-quality, engaging creative.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Passion for the Ethos mission and an interest in the life insurance space.
• Proficiency in basic content creation tools or a willingness to learn.
• Experience directly managing UGC programs and providing creative feedback to agencies is highly preferred.

Ethos offers:

• A chance to work on influencer marketing and creative content initiatives.
• Opportunity to work with User-Generated Content (UGC).