Paid Media Marketing Analyst

PlayStation, a global leader in entertainment, is seeking a Paid Media Marketing Analyst. This role involves leading media testing and measurement strategies to assess incrementality through campaign and customer analysis. The ideal candidate will possess a strong analytical background and the ability to use data effectively to measure media performance.

The Paid Media Marketing Analyst will work for Sony Interactive Entertainment.

Responsibilities:

• Develop and implement media testing frameworks.
• Design and execute incrementality tests.
• Conduct advanced customer and campaign analysis.
• Utilize clean rooms for campaign analysis and optimization.
• Identify opportunities for campaign optimization.
• Translate data into actionable insights.
• Integrate data from various sources.
• Present findings to stakeholders.

Requirements:

• Bachelor's degree in Marketing, Business Analytics, or related field.
• 8 years of experience in marketing analytics.
• 5+ years of advanced SQL experience.
• Experience with first-party customer data within Snowflake.
• Knowledge of media attribution, metrics, and calculations.
• Experience with clean room environments.
• Excellent communication and presentation skills.

The role offers:

• Top-tier benefits package including medical, dental, and vision.
• Matching 401(k) and paid time off.
• Wellness program and employee discounts for Sony products.
• Eligibility for a bonus package.