Content & Copywriting Specialist (B2B)

Job Description

Appspace is seeking a Content & Copywriting Specialist to join their marketing team. The ideal candidate will be responsible for creating compelling content to support lead generation, thought leadership, and brand-building objectives. This role requires experience in B2B content creation and familiarity with SEO best practices.

Role Involves:

• Creating short- and long-form written content (blogs, eBooks, web pages, guides and templates, email newsletters, email drip sequences, and presentation slides).
• Collaborating with SEO specialists to optimize content for search engines.
• Refining and updating existing content.
• Using data insights to inform content decisions.
• Conducting interviews and in-depth research.
• Staying up-to-date with industry trends.
• Working closely with the content team to develop the content calendar and execute content strategies.
• Working with the marketing ops team to track and report on content performance metrics.
• Using AI tools like Gemini and Copilot to help with content production.

Requirements:

• Bachelor's degree in English, Journalism, Communications, or related field.
• 5+ years of experience in B2B content marketing or copywriting.
• Excellent written and verbal communication skills.
• Experience with SEO best practices and content optimization techniques.
• Experience writing for different audiences across the sales funnel.
• Familiarity with content management systems (e.g., WordPress), marketing automation tools (e.g., HubSpot, Marketo), and basic analytics platforms (e.g., Google Analytics).
• Ability to manage multiple projects and meet deadlines.
• A proactive, collaborative approach and a passion for storytelling and innovation.

What Appspace offers:

• Competitive salaries
• Medical, dental and vision coverage
• Disability coverage
• Employer paid life insurance
• Mental health resources
• 401(k) plan
• Fully paid parental leave program
• Generous PTO
• Flexible work schedules
• Remote work opportunities
• Paid company holidays
• Appspace Quiet Fridays
• A casual dress work environment