Content & Copywriting Specialist (B2B)

Job Description

Appspace is seeking a talented Content & Copywriting Specialist to join their marketing team. The ideal candidate will be responsible for creating compelling content to support lead generation, thought leadership, and brand-building objectives. This role requires experience writing for a B2B audience and familiarity with SEO best practices.Responsibilities:

• Create short- and long-form written content (blogs, eBooks, web pages, guides and templates, email newsletters, email drip sequences, and presentation slides).
• Collaborate with SEO specialists to optimize content for search engines.
• Refine and update existing content to keep it relevant and engaging.
• Use data insights to make informed decisions about content creation, iteration, and prioritization.
• Conduct interviews and in-depth research to produce content that reflects our thought leadership and expertise.
• Stay up-to-date with industry trends, competitor activity, and emerging topics.
• Work closely with the content team to help develop the content calendar.
• Work with the marketing ops team to track and report on content performance metrics.
• Use AI tools like Gemini and Copilot to help with content production.

Requirements:

• Bachelor's degree in English, Journalism, Communications, or related field.
• 4+ years of experience in B2B content marketing or copywriting.
• Excellent written and verbal communication skills.
• Experience with SEO best practices and content optimization techniques.
• Experience writing for different audiences across the sales funnel.
• Familiarity with content management systems (e.g., WordPress), marketing automation tools (e.g., HubSpot, Marketo), and basic analytics platforms (e.g., Google Analytics).
• Ability to manage multiple projects and meet deadlines.
• A proactive, collaborative approach and a passion for storytelling and innovation.

The role offers:

• Competitive salaries.
• Medical, dental and vision coverage.
• Ongoing training opportunities.
• Gym membership reimbursement.
• Mental health resources.
• A fully paid maternity and parental leave program.
• Generous PTO.
• 5 additional days off for training.
• Flexible work schedules.
• Remote work opportunities.
• Paid company holidays.
• A company provided laptop.