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Senior Product Marketing & Communications Manager

Senior Product Marketing & Communications Manager role in NYC.
April
Hybrid
On-Site
United States
USD 120,000 - 150,000
Job Description
april is seeking a Senior Product Marketing & Communications Manager to connect product, marketing, and client success, boosting taxpayer adoption and influencing new business strategies. This role focuses on B2C adoption marketing through partner support, refining pre-sale messaging, and creating impactful product communications. The ideal candidate will be a strategist, copywriter, advisor, researcher, and project lead, shaping embedded tax marketing.

Role involves:
  • Building onboarding flows and product marketing assets.
  • Collaborating with Product, Sales, and Client Success teams.
  • Partnering with client marketing teams for taxpayer communications.
  • Creating marketing toolkits for partners.
  • Refining pre-sale messaging and pricing strategies.
  • Updating product collateral and enablement materials.
  • Conducting market research and competitive analysis.
  • Managing B2B and B2C marketing communications.

Requirements:
  • 5–8 years in product marketing, lifecycle marketing, or growth marketing.
  • Experience with complex products and quick learning.
  • Proficiency in creating landing pages and user-facing messaging.
  • Understanding of pricing and market analysis.
  • Comfort with customer journey design and new platforms.
  • Strong cross-functional communication skills.
  • Ability to thrive in small teams and manage multiple tasks.

april offers:
  • Opportunity to build a new fintech category.
  • Chance to shape embedded tax marketing.
  • Work closely with a senior team.
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April

April is an embedded, year-round tax platform that powers smarter financial decisions. It offers white-labeled tools that integrate real-time tax intelligence into existing platforms. The company specializes in tax planning and filing, leveraging an AI-powered tax engine and direct data integration from partner apps. April focuses on providing accurate and accessible tax solutions for complex tax situations, helping users understand the impact of financial changes and manage tax payments effectively. It caters to partners, enabling them to enhance customer value and loyalty with its API-first infrastructure.

All Jobs at April (8)