Associate - Demand Generation

Job Description

Innovaccer is seeking an Associate-Growth Marketing to collaborate with the Manager-Demand Generation and marketing leadership. This role focuses on driving lead generation campaigns for Innovaccer clients, specifically targeting cross-sell and upsell opportunities. The Associate will work closely with Inside Sales and Customer Success teams to identify opportunities within the existing client base and engage with prospective clients.Role involves:

• Identifying and developing new opportunities within existing enterprise accounts.
• Building and executing structured account mapping and expansion plans.
• Conducting research to identify key decision-makers and stakeholders.
• Engaging with prospects via various channels to uncover pain points and propose solutions.
• Developing a deep understanding of customer organizations and their strategic goals.
• Collaborating with internal teams to coordinate outreach and expansion efforts.
• Maintaining and growing a healthy opportunity pipeline.
• Providing insights and feedback to inform messaging and campaign strategies.
• Tracking, measuring, and reporting on performance metrics.
• Staying informed on industry trends and competitive offerings.

Requirements:

• 2-4+ years of experience in account management and lead generation.
• Experience generating leads through cold calling, emailing, LinkedIn, conferences and ABM activities in the US market
• Strong communication and interpersonal skills.
• Proven track record of meeting or exceeding sales targets.
• Ability to work independently and as part of a team.
• Proficiency in using CRM software and other sales tools.
• Ability to build strong relationships with customers and internal stakeholders.

Role offers:

• Generous leave benefits of up to 40 days.
• Parental leave policy.
• Sabbatical leave policy.
• Health insurance benefits.
• Pet-friendly office (Noida office only).
• Creche facility for children (India offices).