CRM Engagement Lead

Job Description

Tide is seeking a CRM Engagement Lead to join their team in Bulgaria. This role involves enabling the team, setting campaign strategy, and monitoring performance. The ideal candidate will have a passion for marketing and a proven track record of using targeting, automation, and personalization to drive revenue and engagement.

The CRM Engagement Lead will be responsible for:

• Enabling the team by setting clear direction and clearing any roadblocks.
• Providing coaching and direction, and supporting team development.
• Setting the campaign strategy across multiple Tide products.
• Monitoring, reporting, and presenting on Tide Core KPIs and campaign performance.
• Supporting the team with building, executing, and optimizing campaign workflows.
• Defining a full testing and personalization roadmap.
• Managing stakeholder relationships and supporting strategic thinking.
• Driving wider cross CRM best practice.

Requirements for this role include:

• 7-10 years of relevant marketing experience in a scale-up environment.
• Previous experience coaching and developing a high-performing team.
• Proven track record of using targeting, automation, and personalization across multiple marketing channels.
• Strong data analysis and reporting skills.
• Excellent communication and interpersonal skills.
• Strong organizational skills and a passion for speed and efficiency.

Tide offers:

• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform
• Fully covered Multisports card
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Flexible working from home
• Sabbatical Leave